01 / Understand
Get into the detail.
Technical vocabulary, product applications and buying decisions shape the work. We learn them before proposing an interface or a campaign.
Almaty, Kazakhstan / International outlook
IT House Lab is an independent digital studio in Almaty, Kazakhstan, with roots in ITHOUSE’s design, website and search experience.
Our roots
ITHOUSE has worked in digital since 2011, with a focus on technical and industrial projects. IT House Lab takes that product curiosity and practical approach into an international-facing brand.
The published projects were delivered for the Russian market. International work needs its own audience research, positioning and measurement. We bring the delivery skills, then work out what the new context requires.
Explore the ITHOUSE story (Russian)01 / Understand
Technical vocabulary, product applications and buying decisions shape the work. We learn them before proposing an interface or a campaign.
02 / Connect
The brand, website, search and enquiry experience should support one another. We plan the connections at the start.
03 / Measure
We agree the baseline and measures, explain what changed and use the evidence to choose the next step.
Our base
We are building IT House Lab in Almaty, Kazakhstan, for businesses looking beyond their home market.
Every project starts by defining the target market, audience and communication needs. The website and marketing should reflect that context, from language and product terminology to the way buyers contact your team.
IT House Lab / Almaty
Almaty 050050
Kazakhstan
The identity
The new mark combines an open architectural frame with an H. The ITHOUSE red and clear typography connect the brands. A modular construction gives the Lab its own visual language, from the logo to the animation on the homepage.
Your next chapter starts with a conversation.
Tell us what you do, where you want to grow and what needs to change.
Discuss your project