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04 / Paid media & analytics

Connect the click
to the right enquiry.

Search advertising, focused landing pages and analytics built around the commercial questions behind a campaign.

Discuss paid media & analytics

The starting point

Traffic is a starting point.
Intent matters more.

A campaign needs to reach the people looking for your solution and help them understand it. We connect the search query, message, landing page and enquiry.

We start with the offer and target market, then define the campaign structure and measurement. Budgets and priorities are agreed before launch, and the results guide subsequent adjustments.

01 / Deliverable

An intentional campaign plan

Search demand, audience priorities and a campaign structure focused on products or services the business wants to grow.

02 / Deliverable

Clear ads and landing pages

Messages and pages that answer the buyer’s question and set out a useful next step.

03 / Deliverable

A measurement foundation

Conversion definitions, analytics checks and reporting that distinguishes a click from an actual enquiry.

04 / Deliverable

Evidence-led adjustments

Search term reviews, budget decisions and page improvements based on observed campaign performance.

A clear scope from the start

What we can take on.
What we agree together.

Typical project scope

  • Google Ads search campaigns
  • Campaign landing pages and conversion reviews
  • Website analytics and enquiry tracking
  • Campaign audits and ongoing optimisation

Before work begins

  • The offer, region and languages of the campaign
  • Lead qualification and commercial priorities
  • Advertising accounts, analytics and landing pages
  • Media budget, management scope and reporting

Practical questions

Let’s make
the details clear.

Is the advertising budget included in your fee?

The media budget and our management or project fee are separate items. The proposal makes both clear, along with who owns the advertising account and pays the platform.

Can you audit an existing campaign?

Yes. We review the structure, search terms, targeting, landing pages and conversion measurement before recommending changes.

Can you predict a fixed number of leads?

We can develop a forecast when there is enough relevant data, but actual demand, competition and the offer affect results. A first campaign establishes evidence for subsequent decisions.

Your next chapter starts with a conversation.

Let’s build
what comes next.

Tell us what you do, where you want to grow and what needs to change.

Discuss your project